In August 2018, more than 1,500 dealers from India came to the Netherlands for the Dealer Event of Exide, India’s largest automotive battery brand. On one of the days, the guests were treated to a spectacular program at the World Forum in The Hague. A complete brand experience with special interludes, product launches, and an impressive high-tech stage setting. Of course, the event was also infused with Indian influences, including a performance by one of the most famous Bollywood stars. Commissioned by D&B Eventmarketing and JUR, BIND was responsible for the creative content of this show.

Creative director
Piet-Harm Sterk

Visuals
Marlon Bos

Commissioned by JUR and D&B Eventmarketing